SAM is one of the UK's leading sports management companies, providing professional athletes with a completely bespoke service. We have a wealth of experience in dealing with some of the world's top footballers, clubs and athletes.
The SAM business model is unique in that we work as a collective with a large network of suppliers to ensure that we can offer the best of breed in each area.
Integrity and professionalism are at the heart of our operation, providing our clients with a transparent service where their needs are our priority. We pride ourselves on the relationships and trust we have with our clients.
Meet the team
Daren O'Dea
One of the founders of SAM, Daren brings a wealth of logistical experience and knowledge to the team. With his fantastic network of contacts, the affable Irishman knows somebody who can help, no matter what the request. Educated to degree level in Business Management, he was a scholarship athlete in the US and obtained a number of representative honours in his main sport, athletics. Prior to SAM, Daren worked as Business Development Manager at Manchester United for five years and is currently a licensed rugby players' agent. He is a skilled negotiator and the ultimate diplomat at the same time.
To speak to Daren call +447795970970
Momodou Samba
The original 'fixer' Mo is the man to speak to if you want to gain access to the most exclusive reacreation and lifestyle sector. Having completed a BEng masters in civil engineering and then a degree in Business PR Management and Development Mo then set up his own business Mace PR to run exclusive London events. He has since joined the SAM team and further extended SAM's influence and network. Mo now manages some of the top Premiership footballers in the UK.
You can contact Mo directly on +447714766479
Jaime Steele
Jaime is one of the UK's most digitally connected people. But he's not a nerd. In fact, he's the anti-nerd. Creative, well read and a demon website designer, he brings charm and intelligence to the universe of ones and zeros.
Mike Fleming
Mike is one of the UK's most experienced copywriter Creative Directors. He has worked on some of the world's biggest brands and also some of the smallest. He was recently voted one of the UK's Top 10 'most recommended copywriters'.
Helen Sweeney
Accomplished international marketing executive in consumer marketing, brand management, corporate social responsibility, promotions, sponsorships, public relations and events. A leader in negotiation of complex music, sports and social enterprise partnerships, relationship management and implementation of global programs. Experience gained through the world stage - Olympics / World Cup / Euro Championships / African Cup of Nations guarantee a proven track record and added value in commercial success.
From Banksy to Usain Bolt an established reputation for marketing talent from early stages of their career and equipping them to global stardom.
Robert Brooks
Renowned creative famed for his in-depth knowledge and understanding of cultural values. With 17 years experience in the design industry, building some of the worlds biggest brands from Akon to PUMA to Birdseye. From the initial strategic concept to designing visual identities. Creation of logos to brand applications for packaging, products, retail, print and advertising.
A true maverick and authority on trainer culture, with a network of strong contacts in all sectors of the creative and entertainment industries.
